blog:T-shirt manufacturer ‘to take on rivals’
US-based t-shirt, sweatshirt and polo-shirt manufacturer Gildan is set to take on its rivals in the retail market, according to a report.
The manufacturer, a market leader in the wholesale t-shirt market, is planning to extend its offering to compete with Fruit of the Loom and Hanesbrands through a major retailer, CBC News reports.
Laurence Sellyn, Gildan’s chief financial officer, highlighted future intentions to build the brand as a full-line active-wear supplier.
Meanwhile, Doug Cooper, an analyst with institutional investment firm Paradigm Capital, said the manufacturer is well positioned to compete.
“I don’t think there’s any question – they can for sure,” he told the news provider.
“Gildan has certainly won market share against them in the wholesale environment because low-cost wins.”
In order to reduce costs, Gildan has recently announced a restructuring that will see operations at its North America plants downsized.
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